MIUUM VIP is the membership program from MIUUM, the company behind Premium Lane. One plan puts an automatic discount on every chauffeured ride across Miami, Fort Lauderdale, Broward, and Palm Beach, and every qualifying ride builds toward free rides, First Class upgrades, and champagne service.
No ride minimums, no codes to remember. Cancel anytime. Personal plans start at $9.99 a month, and the calculator below shows exactly when a plan pays for itself, and when it doesn't.
Pick a plan, monthly or annual. Billing runs securely through Stripe, and you can cancel whenever you like.
Your member discount comes off automatically at checkout. Every booking, every time, with nothing to remember.
Qualifying rides count toward free rides, First Class upgrades, and champagne service. The more you ride, the more comes back.
Move the slider to match how you ride. The math uses our real Business Class rates, and when a plan isn't worth it for your usage, it says so.
| Plan | Net annual benefit |
|---|
Estimates only, on fares alone. The model excludes the 20% chauffeur gratuity and any late-night or event surcharges. The free ride is valued at your typical fare, capped at the 15-mile Business Class fare ($100.02), and the First Class upgrade at the fare difference on a typical airport run (about $74). Champagne service is a service perk and isn't counted as dollars here. Rewards are counted in whole milestones on a calendar-year basis: ride counters and unused rewards reset every January 1, so partial progress doesn't carry into the new year. Rides under $50 don't count toward reward milestones.
Two personal plans, two corporate plans. Each step up costs more and pays back sooner, in order. Prices are exactly what you'll be charged.
For your own rides, on your own card.
For teams, with central billing on one account.
Tap any row for the plain-English version of how that benefit works.
| Personal BasicPersonal | Personal PlusMost popular | Corporate BasicCorporate | Corporate PlusBest value | |
|---|---|---|---|---|
| $9.99 | $39.99 | $24.99 | $99.99 | |
| Billed through Stripe each month until you cancel. The price you see here is exactly what your card is charged. | ||||
| $99.99 | $399.99 | $249.99 | $999.99 | |
| One charge a year at a discounted rate, about two months free compared with paying monthly. | ||||
| 5% | 10% | 8% | 15% | |
| Applied automatically at checkout, before gratuity, on every booking for as long as your membership is active. It doesn't stack with promo codes; whichever discount is larger applies. | ||||
| every 20 rides | every 15 rides | every 15 rides | every 10 rides | |
| After the qualifying number of rides, one Business Class or Business Class SUV ride is on us, up to 15 miles. Rides under $50 don't count toward the counter. The fare is covered; you pay only the standard gratuity for your chauffeur. | ||||
| Not included | every 30 rides | every 35 rides | every 25 rides | |
| Book Business Class, ride First Class in our Cadillac Escalade tier. On a typical airport run that's about a $74 difference, on us. | ||||
| Not included | every 40 rides | every 45 rides | every 30 rides | |
| A chilled bottle and flutes served in a First Class vehicle on a ride you choose. One reward per ride, so pick your moment. | ||||
| Included | Included | Not included | Not included | |
| Once a year on Personal plans: 50% off one ride or a free First Class upgrade, your choice. Save your date of birth in your account to unlock it. | ||||
| Included | Included | Included | Included | |
| Chilled sparkling water in the cabin on every ride, on every plan. | ||||
| Standard | Priority dispatch, under-2h booking, preferred chauffeur | Priority dispatch | Dedicated line, guaranteed peak-day availability, named chauffeurs | |
| Priority dispatch means member requests are assigned first when vehicles are tight. Under-2h booking lets you book inside the normal two-hour lead time. Corporate Plus adds a dedicated line, a named chauffeur roster, and a vehicle held for you on declared peak and event days like F1 weekend and Art Basel. | ||||
| — | — | Company account | Central billing, multiple riders | |
| Corporate plans live on a company account. On Corporate Plus, any employee can ride on the account and everything lands on one invoice. | ||||
| Occasional riders | Frequent personal riders | Small teams | Regular executive travel | |
| A rough guide: Personal Basic pays for itself at about one ride a month, Corporate Basic at about one to two, Personal Plus at about two, and Corporate Plus at about three. The calculator above uses your actual numbers. | ||||

Ride enough, and one is on us. Every qualifying ride of $50 or more counts toward your milestone, and when you hit it, your next Business Class or Business Class SUV ride up to 15 miles is covered.
That's a real airport run, MIA to South Beach and then some. The fare is on us; you cover only the standard gratuity for your chauffeur. On Corporate Plus, the milestone comes around every 10 rides.


Book Business Class, step into First. Same route, same booking, a different world in the back seat.
On a typical airport run the upgrade is worth about $74. Plus, Personal Plus, and Corporate plans earn it as a recurring milestone.

F1 weekend. Art Basel. The boat show. When South Florida fills up, cars run out, and that's exactly when Corporate Plus guarantees you one.
Members get priority dispatch whenever supply is tight. Corporate Plus goes further: a vehicle held for your account on declared peak and event days, a dedicated line, and chauffeurs you know by name.

Some rides deserve marking. Hit your champagne milestone and we'll have a chilled bottle and flutes waiting in a First Class vehicle on a ride you choose.
Personal plan members also get a birthday gift every year: 50% off one ride, or a free First Class upgrade. Your call.
The short version of how rewards and billing work. The full terms have the rest.
The free ride, First Class upgrade, and champagne apply to trips up to 15 miles, measured on the actual route. Beyond that, standard rates cover the extra distance.
Reward counters move on qualifying rides with a fare of $50 or more. Your everyday discount applies to every ride regardless.
Free ride, upgrade, or champagne: pick one per ride. Your everyday percentage discount and the birthday gift always apply on top.
Your member discount doesn't stack with promo codes, including first-ride codes. Whichever saves you more is the one applied.
Reward progress runs on a calendar year. On January 1, ride counters and any earned-but-unused rewards reset, and nothing carries over. Plan your redemptions before year-end.
If a renewal fails, there's a short grace period, then the discount and reward accrual pause until billing is back in good standing.
Your membership stays active to the end of the paid period, then simply doesn't renew. No partial refunds, no cancellation fees.
A rewarded ride covers the fare. The standard 20% gratuity goes to your chauffeur as usual and is charged at booking.
Membership billing appears on your statement as MIUUM VIP. Read the full VIP Membership Terms & Conditions.
Join in two minutes, save on every ride after that. Questions first? We're a phone call away.